Marketers along with focussing on the 3 Ps of marketing — Price, Place and Promotion are now shifting their strategic focus on 3 Rs of sustainability or green marketing – Reduce, Reuse, and Recycle. But why this change? The consumers demand this, the companies want this and the customers support this.

Why it works?

Sustainability works well for all business models. Reduction in material cost, reuse of used product materials, and recycling of waste generated benefits the company in many ways. It reduces cost, is good for the environment and society, and creates a positive image of a company that cares for the environment. That is why green marketing strategy driven by demand for green living is the trend even when it comes to promotional products.

Companies are very choosy about putting their brand name and logo on the right promotional product. A product that is easy to recycle has a positive environmental impact and is made from natural material is the preferred choice of many. In fact, research shows that using environmentally friendly promotional products gives a boost to your marketing campaigns.

Australia generated a revenue of around $239 million from online corporate and promotional giftware sales in 2018. Imagine the impact on the environment it can have if it chooses to go green. Each eco-friendly item will reduce carbon footprint, save more trees, and will enable a lot of societal good.

What are the product options?

Here are a few eco-friendly products you can choose from to embark on the path of sustainability in your marketing campaigns.

• Tote bags – Tote bags are generally made from canvas cotton or jute. They have high usability and a very high style quotient. And on top of that, they are completely bio-degradable.

• Ceramic mugs: A cup of coffee or tea can go a long way in making your offices eco-friendly. Try gifting your employees ceramic mugs to be used in the pantry. Your company logo on the eco-friendly cup of tea will surely register a good image in the minds of the employees.

• Wooden pen: Writing notes with pens will always be in fashion. A pen is a very important stationery in any office or business. Try using pens made of wood, bamboo or other eco-friendly material that look classy and weave the magic of sustainability in the words.

• Diary made of stone paper: Stone paper is made from calcium carbonate powder. You can write guilt free on these papers as no trees are cut for stone paper. Support the cause of conserving biodiversity with this wonderful pen made from alternate material that is acid-free and tear resistant.

• Seed paper items: Seed papers are the new trend that is catching up in the promotional product market. Seeds embedded in recycled paper give you double reason to be happy. You do not just help in saving trees by using recycled paper but also support in planting more trees by giving your consumers a seed which they can plant in the soil after they are done with using the product.

• Reusable metal straw: There are very scary pictures making rounds on the internet on how straws are polluting water bodies and harming marine life. Metal straws are a good alternative to plastic straws. They can be reused, are long-lasting, eco-friendly and easy on your pocket.

• Metal water bottle: Metal water bottles are eco-friendly, sturdy, long-lasting and safe for health. They are a favourite choice of office goers, sportspersons, kids and adults.

• Stainless steel lunchboxes: Similarly, it makes so much sense to have your food in plastic-free containers. Steel lunchboxes do not release any toxins in the food and are environment-friendly as well. A perfect give away to a health conscious and environment-loving consumer.

If you are looking for a partner to support your green marketing movement, your search ends here. A1 Promotional Products has a wide array of sustainable promotional products. You can proudly put your brand name and logo on them and win the trust of your consumers. Our products are 100% recyclable, made from natural materials and are easy on your pocket. So what are you waiting for, call us today or visit our website to check our environment-friendly products.