While we may wish that people’s opinion is based on one’s intelligence or level of experience, most studies show that first impressions are shaped by what can be seen or heard in the first few seconds.
Understanding your corporate or personal brand image, and using the tools to communicate this to your audience is a very effective strategy to increase opportunity, conversion of sales, that promotion at work or meeting a life partner. Whatever the occasion one way to ensure a positive first impression is by managing your image.
Take a few minutes to think about your personal image today, and how you come across to others and jot down a few notes. Here are a few tools in creating a wardrobe that is consistent with your brand image.
- Identify your Brand, what is that you want the world to see you as.
- Choose the Styles that are suited to your individual body shape and unique brand.
- Colour is a very powerful tool to evoke emotion, choose a colour that reflects a positive glow against your skin tone. And communicates your brand values to your audience.
- Choose a fit that complements your strongest attributes. A well fitted garments subconsciously communicates a powerful message of detail and excellence.
Style is something that is individual and an authentic character in each of us, weather we are male or female, style is a powerful tool to truly express our individuality and personal brand in any occasion. The expression of your brand, through your image is your strongest tool to deliver a first impression.
What is your brand communicating at the moment?
